Showing posts with label UK. Show all posts
Showing posts with label UK. Show all posts

UK kids watching Kenyan television soap

    The Kenyan TV programme Makutano Junction is gaining new fans and challenging old ideas in UK schools. Kenyan viewers have been caught up in tales of people who live, do business, fall in love, get sick or get drunk in the fictional town of Makutano. But more surprisingly, viewers now also include school students in the UK watching the soap in the classroom, where it is being used as an awareness raising teaching aid. And it has got the children hooked.

    Makutano Junction is an ‘edutainment’ soap series, delivering messages like how to prevent malaria, or how to live with HIV and AIDS.

    UK teachers attend induction days, where they are familiarised with programme and supporting material – including a website, and explore how to use them in lessons. With cultural awareness an increasingly important part of UK education, a global dimension is now compulsory in the secondary curriculum, and teachers need to find ways of including it. After watching clips from the programme, children are encouraged to discuss – or develop role plays – based on issues raised in packaged themes such as Exploring Kenya; Living with HIV and AIDS; the Millennium Development Goals and Me.

    It’s fascinating when you go into these schools,” says Lloyd Morgan, one of the programme makers. “I find it really shocking what kids’ perceptions are – it’s quite an eye opener. Their perceptions are that Africa is very hot, very dirty and very poor, with lots of wild animals and mud huts. Then we show Makutano. In it we have got characters who are dressed smartly, paint their nails and wear groovy jeans.

    So what do British children make of Kenya’s skyscrapers, people who wear fashionable jeans, own a business and use mobile phones? At first, they can be surprised. Lloyd Morgan recalls, “One boy said, 'But Miss, she has a mobile phone. They don’t have mobile phones in Africa.’” Challenging stereotypes is a large part of what the initiative is about.

    Back here in Kenya though, we have now realized that Shuga is a more exciting approach for reaching our young people. Shuga follows the lives and loves of a group of cool young students whose bright lives and fabulous futures are balanced on a knife-edge due to their love of risk and danger. It's a story about sex with a great story line and good actors. So why are UK kids still watching Makutano Junction? What do you think UK kids should watch? Let us know in the poll below and feel free to write your observations as comment on this post.


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Safaricom and Western Union: From hate to love relationship?

    Vodafone announced a partnership today with Western Union to allow international money transfers via mobile phones, as the wireless carrier seeks to tap into the increasing flow of cross-border remittances, the Wall Street Journal reports.

    The pilot programme allows residents of Reading in the UK to send money to family members and friends in Kenya, where Vodafone is the 40% owner of Safaricom. If that programme is successful, the companies will expand it to other countries.

    The service enables customers to send cross-border remittances from select locations directly to Safaricom mobile subscribers in Kenya generally in minutes. The initiative uses Western Union´s trusted global "hub" for processing cross-border remittances. It builds on the success of M-PESA, a mobile money transfer service in Kenya offered by Vodafone and Safaricom, which has attracted over 4 million customers since its launch in March 2007.

    The pilot will take place through a select number of Western Union agents based in Reading. Consumers can send funds to any Safaricom mobile subscriber in Kenya in a matter of minutes. Receivers can use their funds in a variety of ways, including visiting one of 4,000 M-PESA agents in Kenya to withdraw their cash, or forwarding it on to another mobile phone in Kenya.

    "The successful take-up of M-PESA in Kenya has clearly demonstrated the demand for easily accessible, secure cash payment services in emerging markets," said Nick Hughes, Vodafone’s Head of International Mobile Payments. "Our partnership with Western Union allows M-PESA subscribers to receive international remittances and builds on the demand we have already seen domestically in Kenya."

    "This program aligns a global leader in money-transfer services, the world´s largest mobile operator group, and arguably one of the most impressive success stories in mobile money," said Matt Dill, Senior Vice President, Western Union Digital Ventures. "In offering M-PESA users the opportunity to receive funds from abroad for the first time, these three companies are changing the way money moves around the globe."

    Michael Joseph, CEO of Safaricom, said, "This is another great step for M-PESA and will benefit many Kenyans all over the world. International remittances form a significant part of the total income for some Kenyans and the partnership with Western Union will provide Kenyans with an opportunity to receive small values of cash from abroad in a fast, safe and affordable way."

    There are many benefits of using mobile phones for micro-transactions in a country like Kenya, where few people have bank accounts and over 10 million people have mobile phones. Furthermore, increased global migration has led to a significant increase in the flow of funds from expatriate migrant workers who send money home. Last year, for example, Kenya received approximately US$ 1.3 billion in international remittances.Source URL: https://pussyhotnaked.blogspot.com/search/label/UK
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